Dental Dystopia - Campaign design for hygiene
Foundation Diploma Project - University of the Arts London
The project was based on the theme of bacteria and was developed from the concept of bacteria living everywhere. Simplifying the shapes of the mouth to resemble a city, the campaign design evolved into creating shock value by portraying bacteria as inhabitants of the mouth, much like inhabitants of a city. The contrast between the healthy top teeth and the decaying bottom teeth create a division of utopian and dystopian environments.
The outcomes of the project include a publication design and a short animation/GIF to appeal to a potentially younger demographic with the intention of raising awareness and motivating better hygiene and dental care.