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Leatherman Free P4 - Commercial Spec Project

"Dark Night of the Tool" - Collaboration with Nicolaas Zwart

The project involved illustrating material (comic strips and posters), written by Nicolaas Zwart, to promote the Free P4 product by the multi-tools company, Leatherman. The work is intended to be displayed across a range of media including social media posts and billboards. Titled "Dark Night of the Tool", the campaign aimed to humorously convey the inadequacy of regular tools when compared to the new, effective P4 multi-tool.

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nicole baroudi - communication designer